Interstyle 2013 – a professional health and beauty exhibition was held on November 6-9 2013, at the Belarus capital of Minsk.
The exhibition was held at the Minsk football center, with weather conditions which were considered wonderful by locals, but freezing for the Israeli delegation: 4-6 degrees Celsius.
“West” Co., the exclusive distributor of Mon Platin products in Belarus, organized the brand’s participation in this highly sought-after exhibition, and was responsible for the event’s exemplary organization and success.
The exhibition was attended by about 35,000 visitors, with the Mon Platin booth being one of the central attractions thanks to the professional activities of Belarus and Israeli hairdressers on stage.
Many hairstyles were performed while explanations were provided to the wide audience in attendance during 4 amazing days of creative evening hairdos, accurate cuts and hair color games.
Current styles are influenced by the 1960’s – with high hairdos, styled with a combination of free lines and flowers.
Light and casual hairstyles and haircuts were presented, allowing to quickly blow-dry hair and be on the go.
During the exhibition we also presented Mon Platin Professional hair care products, and especially the new range of 5 black caviar products for thin, fragile hair. The main goal of this range is to give hair extra volume while providing a sense of fuller hair.
Click on the link to view our new and full 2014 catalogue: http://goo.gl/lLpc3z
Sponsors of the Belarus hairstyle championship
Mon Platin was the official sponsor for the national hairstyle championship which took place during the exhibition, giving a chance for new talents to present their original and intricate designs.
The Mon Platin Professional brand is well known and loved in Belarus. Last year it won the prestigious award “choice of the year 2012” in the field of cosmetics and hygiene in a ceremony held in Minsk, with the choice being based mostly on the opinion of local consumers and professional experts in the field.